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The moral aspects, greed, ambition, love, family values, women’s role in families all come to play in these fablesīy Siddharth Kumar Tewary, Mahabharat producerĪlso, unlike soaps, mythology captures not just the attention of women, but also children. The Star team said, “A whopping 75 million people watched it in the first week.” The moral aspects, greed, ambition, love, family values, women’s role in families and in the world all come to play in these fables.”įollowing the success of the Hindi language Hindu epics Mahabharat and Mahadev, TV producers have begun to dub them in other Indian languages as well, including Malayalam, Marathi, Bengali and Kannada. Tewary continued, “Every episode or story in Mahabharat is relevant even today. These epics have drama, action, heroism and betrayal – many of the elements that account for a soap’s appeal. “We focused a lot on the ‘whys’ and tried to show the reasons behind every character’s dilemma in their life rather than just narrating the story.” Siddharth Kumar Tewary, the producer of Mahabharat, feels he knows what makes them click with the audience.
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Tele-producers say a contemporary flavour adds to the appeal of these timeless epics. Devon ke Dev, Mahadev tells the story of the god Shiva, and has been a major attraction on Life OK channel. This is not the only mythological show that has been a success in recent months. “I particularly enjoy the part when Krishna comes and explains the Hindu holy text, the Gita.”
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“These myths span a chest full of tales that are entertaining, educational and easy to understand,” explained Gupta.Īvika’s mother, Shweta Sood Diwan, is happy that her daughter is learning about Hindu mythology and culture.
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Eight-year-old Avika Diwan, a class three student in Delhi who watches the serial with her mother said, “I like Arjun, as he does a lot of archery, and Krishna also.” Many actors playing gods on TV have attainedĪnd it has found many takers, young and old. Mahabharat is the grand old epic story of warring cousins, the Kauravas and the Pandavas, who fought a deadly war. Special effects make the war scenes truly epic. The new Mahabharat has made a conscious effort to grab the eyeballs of a younger generation growing up with the technological gizmos of the 21st century.
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Non-believers, who felt the Indian youth of the 21st century would not relish these Hindu epics on TV, have been proven wrong. People want to reconnect with their culture when they are in a flux, and the age old stories in the epics are comforting and help them solve their problems,” he said. “The appeal of mythology also increases at a time of social stress, of rootlessness. Sociologist Dipankar Gupta is not surprised that mythology-based TV serials have struck a chord. The BJP’s rath yatra, or grand tour in 1991, was in imitation of the chariot wheeled in by the god Krishna to war in the Mahabharat epic. Hindu nationalist parties cashed in on the success of these Hindu epics among people. In 1988, at 10am every Sunday, India came to a virtual standstill when Mahabharat that was produced by BR Chopra was aired, but even a quarter of a century later, the story is not very different.
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Mahabharat, the Hindi language serial airing on Star Plus since mid-September at prime time – 8:30pm – five days a week, is having a successful run with new age techniques and fresh acting giving new blood to an ancient epic. Tele-serials based on Hindu mythology with their many gods have stormed television gaining a loyal audience.įor proof, look no further than Mahabharat, the grand epic where women, wars and villains are in plenty, and life’s lessons are uttered through the mouths of the gods themselves. These are predominantly complex family sagas with weeping women and conniving mothers-in-law plotting against daughters-in-law.īut now the gods are back in the 21st century to break the stranglehold of soaps on Indian TV. Indian entertainment television channels have always had a captive audience for their tele-serials.